Client: JNR Electric & Construction

Challenge: JNR Electric & Construction previously was relying on word of mouth advertising alone. They decided it was time to begin growing their business and needed a professional logo that showcased both their construction and electrical services but with an emphasis on electric.

Solution:

I designed a logo that visualized both services. Emphasizing the “N” in JNR into a lighting bolt made a clear connection to the electric side of their work. Because JNR is a primarily residential business, I took this one step further by encasing the letters in a house shaped box with a circuit diagram symbol representing residential electric while also representing the construction part of their business.